Why Your Small Business
Needs a Website
When you're running a small business, you end up wearing so many different hats that sometimes you lose track of where you are and where you really want to be. One of the areas that often gets neglected by over-worked business owners, especially those who do not have strong technology skills, is setting up a web site.
If your company doesn't have a web site, or the one you do have is really nothing more than a free listing on your phone company's online business directory, you're missing out on the opportunity to significantly increase your business volume.
And that's just one of the reasons why your small business needs a web site. Here are 5 more:
- In a time when people blog, email, text message and tweet, if you're not online, you've got no visibility; at least not to pre-teens through thirty-somethings who make up one of the fastest growing demographics ever.
- People are more cost-conscious than ever and they want to compare products and services before they make a commitment. They're also strapped for time, and they know that going online is the fastest way to get the information they need to make their decisions. If they can't find your business online, you won't even make their short list.
- We have become a convenience society. People don't want to drive around to do their shopping. All they want to do is click, buy, and have the big brown delivery truck show up at their door.
- Find it fast in the WHAT? Who even keeps the Yellow Pagestm anymore? Mine goes right in the recycling bin. Today, it's not about a half-page ad in the phone book. It's all about having a Top 10 listing in GoogleŽ and other major search engines.
- Having a web site adds to your business credibility, just like your business cards and your letterhead do. If you don't have a web site, people will wonder if you are really serious about being in business. Maybe you should wonder that too!
Have you recently put your business up on the web? If so, share the experience with us and tell us what difference it has made in your revenue. We'd like to hear from you!
